A Social Media Advertising Specialist will manage and execute multiple ad campaigns including but not limited to audience research, account setup, campaign configuration and implementation.
Experience with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels.
The ability to deploy an effective lead nurturing campaign strategy.
Perform post-campaign analysis to determine performance and ROI.
Provide regular reporting on client ad performance to the project management team and to senior management.
Develop and continuously optimize ad creative, ad copy and landing pages.
Work with all aspects of Social Media advertising including but not limited to automation, ad scheduling, conversion tracking, offers, video ads, e-commerce, and bidding optimization.
